The table at Molslinjen's delegation at the DDA (Danish Digital Awards) was filled with honors when the awards for the year's best digital campaigns were handed out at the Tivoli Hotel in Copenhagen on Thursday June 13. Molslinjen was nominated in nine categories – and won a total of seven prizes.

Molslinjen was nominated in the categories Best Cross-channel Campaign, Best in Digital Marketing, Best in Digital Strategy, Best Personalised Marketing, and Best Use Of Data for the calculator on their website that can tell if a ferry trip is worth it.

At the same time, Molslinjen was nominated for the AI solution that helps loading the ferries and ensure the right prices. This algorithm was developed in collaboration with the company Halfspace. Here, the categories were Best use of AI, Best use of Data, Best in Innovative Use of Technology, and Best in Digital Business Development.

Molslinjen and Halfspace also won the Franz Edelmann Award in the USA – a prize known as the "Nobel Prize in Operations Research." This happened in front of brands like Aldi, American Airlines, and McDonald’s in China.

Molslinjen won five gold prizes and one bronze prize in the following categories at DDA:

1. Best Personalised Marketing

2. Best use of AI

3. Best use of Data

4. Best in Innovative Use of Technology

5. Best in Digital Marketing (bronze)

6. Best in Digital Business Development

Additionally, Molslinjen also won the Jury's Special Prize.

“It is our goal to make travelling easier for our guests and become the most digitised ferry company in the world, and therefore we are both happy and proud every time someone literally appreciates the work that Molslinjen's employees do every day,” says Molslinjen's Commercial Director, Jesper Skovgaard.