Vision
NFI's vision is to be the leading Pan-Nordic operator of sustainable floating infrastructure.
The position as the leading Pan-Nordic operator requires that we are the largest operator in the Nordic countries and a pioneer in the decarbonization of the ferry industry. We use our scale to invest in new technologies, and we follow a clear path towards a more sustainable operation of our fleets.
Being a front runner in technology and decarbonization is critical to make ferries an attractive alternative and to be relevant for tenders in the Nordics.
Mission
Our infrastructure brings people, communities and sustainable growth together.
Ferries provide essential and critical infrastructure in the Nordics. Every year our more than 120 vessels transport over 23 million people on their way to work on business trips, on vacations and for many more reasons.
Its our mission to make these traveller's journey safe, reliable and a good alternative to crossing countries and bridges by car, and to fly.
Strategy
Our vision is underpinned by six strategic cornerstones, and these cornerstones have direct implications for how we run our business.
Through our two companies Molslinjen A/S and Torghatten AS we are aiming to fulfill our mission and to create the best travel experiences within our Nordic countries as well as a better and more sustainable infrastructure across the Nordic region.
Read more about our six strategic cornerstones below and check out the company links below for examples on our work towards a better and greener ferry industry for passengers.
Six strategic cornerstones
#1
Local routes at the core
First and foremost NFI is build on its more than 70 local routes. The routes are closely anchored to the local communities and our routes are essential infrastructure in many communities.
We take that responsibility serious. Therefore we strive to maintain a strong link to the local communities in everything we do.
Implications
- Full focus on reliable and safe route operations.
- Mandated local leadership and encouraged initiative-taking.
- Strong understanding of local route dynamics, and ability to translate into precise bids for concession routes.
#2
Enabling safe and efficient mobility in The Nordics
We enable safe and efficient mobility in The Nordics by connecting people and businesses with floating bridges.
Our ferries enable transportation across the sea and short-cuts every day. We have a strong focus on providing reliable and safe travel for our travellers and employees.
Implications
- Safety always come first!
- Continuous focus on health and safety with emphasis on early detection of both health issues and potential safety concerns on routes - clear paths for escalating concerns and quickly addressing issues.
#3
Frontrunner in the green transition
NFI continuously strives to be a frontrunner in the green transition.
We are investing to take the lead for example by operating sea busses, being a green pioneer by working with hydrogen projects, implementing a large scale electrification of both ØRESUNDSLINJEN and MOLSLINJEN, and much more.
Implications
- Leverage scale to take the lead on vessel development - electrifying large routes, hydrogen vessels and hydrofoil.
- Set up robust and effective tracking of ESG across groups, for internal and external reporting.
#4
Profitable growth engine
Our companies are local winners, outgrowing the competition.
Across our Nordic markets we strive to be leaders in customer experience, commercial excellence and tenders.
Overall we are expanding our pan-Nordic footprint.
Implications
- Invest in most value-adding areas to enable profitable growth while providing a leading customer experience.
- Continuously evaluate and observe potential for geographical expansion with strong transfer of learnings.
#5
Efficient, at-scale operations
We are leveraging full scale to reach efficiences and drive out cost, and we are using a data-driven, systematic approach to value creation across the group.
Implications
- Use best practice across routes for higher efficiency and more reliable operations
- Use our scale for shared R&D and invest in a more efficient future
#6
Best talent, empowered and collaborating to get things done
NFI strives to be a sustainable and innovative industry leader, providing exciting career prospects.
Our companies provide safe, fun and caring places to work, and our culture is built on ownership and collaboration.
Implications
- Invest time and resources in establishing the best team set-up on the back of exciting career prospects within NFI. For example by providing the opportunity to work across the group on different routes and markets.
- Establish strong sense of ownership and a collaborative spirit across the full group through facilitating formal and informal meetings regularly and an adequate governance structure.